Ash from Viva!’s Vegan Muffaletta

 Today I am delighted to share a guest post from Ash, who works for the animal charity Viva! I first came into contact with Ash after eyeing up his Muffaletta on Twitter! I was so wowed by it that I asked if he’d share the recipe, along with an insight into his work at Viva! Wait till you check out that sandwich. Lil’ L & M are going to be so impressed when I make it for them!
Over to Ash….

Hello Good Stuff readers, I’m Ash and I work for Viva! – one of the few animal charities out there who actually tell the ugly truth and are motivated exclusively by improving the quality of life of ALL animals. Have a look at our current campaigns.


I am lucky that when I’m not doing techy stuff I get to be involved with other things like fundraising and foodie things. For instance some of us made a series of instructional food videos – showing people that vegan cooking is not rocket science. This is part of our initiative to extent the success of Veganuary, and give people a wealth of cooking tips and recipes for a whole month. It’s called the 30 Day Vegan.


Another awesome thing I get to do is co-ordinate supporters’ fundraising challenges. This comes under the heading of Team-Viva!. This year we are building up the number of people taking part in running events – an activity dear to my heart after training my little legs off last year for the Bristol Half Marathon. It’s not just about running though, so if you want to partake in any sponsored activity (cake bake, sponsored silence, world’s largest vegan sausage, for example) please get in touch!

ash run 500

I became acquainted with BitOfTheGoodStuff through Twitter, after being complimented on a particular food post I uploaded one lunchtime. It was for a vegan muffaletta which (as well as having a funny name) is a deliciously impressive, and speedy dish to whip up.

Thank you so much Ash for guest posting today and sharing your awesome recipe

Viva! is an incredible charity and one that is very close to my heart. I’ve been a supporter for many years now and Lil’ L and I actually volunteered at the Incredible Veggie Roadshow when it came to Bath in 2010. We had such a blast handing out leaflets, chatting to people and encouraging people to check out the event. I promise you, no one could resist that Lil’ cutie 😉

Incredible Veggie Roadshow 2010 - 400

The next Incredible Veggie Roadshow is in Gloucester on Saturday 26 April 2014 so, if you’re within the vicinity, do check it out!

5 thoughts on “Ash from Viva!’s Vegan Muffaletta

  1. That Muffaletta is awesome! If this weather holds for the weekend, I intend rounding up the troops and have a picnic on Solisbury Hill with one of these beauties! Thank you Ash and Sharon for opening my eyes to the possibilities of the humble sandwich!

  2. That really is a MASSIVE sandwich!! And does it ever sound awesome….! Thanks for letting us know about Viva- anything that benefits animals is dear to me. Thanks Ash!

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